1.
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products...
by Maddock, G. Michael, Brown,...
ISBN: 9780470643594
List Price: $29.95
2.
Flirting With the Uninterested: Innovating in a "Sold, Not Bought" Category
by Maria Ferrante-Schepis, G. ...
ISBN: 9781599323695
List Price: $25.99
3.
Free the Idea Monkey... to focus on what matters most!
by G. Michael Maddock, Raphael...
ISBN: 9781936487103
List Price: $24.95
4.
Free the Idea Monkey : To Focus on What Matters Most
by Maddock, Michael G., Viton,...
ISBN: 9781937717018